“Persona” assignment
Prof. Noel MAR4333
WordPress assignment Due Oct 30: (35 pts)
Reference chapters 11 & 12 in NRM&PR
Visit my website http://xmas.blog.usf.edu/ and view the “Persona” page for your next blog update.
“Sarah Palin is running for the 2016 presidential candidacy on a “Tea Party” ticket against Hillary Clinton (D) and Marco Rubio (R). You will be the marketing campaign manager for (select one candidate). Define his/her target market and issue(s) they may support. Hillary is ‘dead broke’, Sarah won’t spend the money and Marco only has pesos. So they will be asking you to use an internet and social media campaign to get elected. You tell them that you only market things like soap and they tell you there is no difference.
Describe in detail including the characteristics of three main types of voter “personas’ that are likely to vote for your chosen candidate. Give each a name and an individual persona. For each persona describe your marketing campaign and content that you would suggest: include a USP for each. Write a short campaign letter of 3 paragraphs for each persona using their language. You can use your team to brainstorm ideas. Address the blog with each persona in mind and submit to me for 35 pts. You can be creative here. J
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