Marketing Outreach:

About Dr. Noel Mark Noel

Dr. Noel Mark Noël, D.B.A.
College of Business Faculty: USF Sarasota/Manatee
Marketing and Strategic Management
Faculty Page: http://usfsm.edu/faculty-members/noel-noel/

E-mail address: XMAS@sar.usf.edu

Autobiographical Note:

Dr. Noel Mark Noël has served with full faculty status of the University of Wisconsin-Eau Claire, University of Kentucky – Lexington, Marquette University in Milwaukee, Wisconsin, Loyola University of Chicago, Indiana University Northwest, and currently resides at the University of South Florida – all are AASCB accredited. He previously worked several years as an economist/lobbyist for Philip’s Inc. (Gloeilampenfabrieken N.V.) Eindhoven, The Netherlands, where he conducted seminars, public relations, and lobbying for the Bureau of External Economic Relations relating Philips’ position to various European government agencies and organizations.

He received his Doctorate of Business Administration (D.B.A.) from the University of Kentucky – Lexington and latter joined the business faculty. Dr. Noël served five years as principal and owner of BrandMetrics,Inc. – a sales/marketing consulting and marketing research based company in Chicago, Illinois. His client successes included DDBO, Needham Advertising, Hershey, Leaf Confectionery, NutraSweet, Sanford Writing Instruments, LaSalle Bank, and AMOCO. He has been an owner/investor of several other small businesses.

His research interests are focused primarily on the measurement of quality, product design, benchmarking quality improvement programs, and consumer price perceptions. He has published numerous articles, proceedings, and presented papers at professional conferences.

He currently teaches a variety of undergraduate Marketing and MBA courses. Dr. Noël is a 2001 graduate of the Greater Sarasota Chamber of Commerce’s Leadership Sarasota County program and actively serves on a number of Chamber councils. In 2009, he initiated and won a $277,250 grant for regional job creation with the collaboration of the Sarasota, Venice and other regional Chambers of Commerce as the prior Director of the GSSC’s Regional Business Resource Center.

Awarded theSarasotaChamber of Commerce Contributions to Entrepreneurship 2009
Awarded the Outstanding Undergraduate Teaching Award 2007-2008 USF.
Voted by students as the 2001 & 2006 Outstanding Professor Award USF
Marketing Student Outreach Training Blog: http://xmas.blog.usf.edu

Recent Publications:

“The Impact of a Business Education on Fiscal Conservatism” Journal of Education for Business (May 2015) ISSN: 0883-2323 print / 1940-3356 online pgs. 1-8. Noël Mark Noël, Phil Trocchia, and Michael Luckett Referred (pedagogical)

“Gender and Personality Characteristics of Accounting, Marketing and Psychology Majors” Society for Marketing Advances: Conference Proceedings, November 14, 2014 pgs. 49-50. Noël Mark Noël, Phil Trocchia, and Michael Luckett Referred (pedagogical)

“The Benefits, Satisfaction and Perceived Value of Small Business Membership in a Chamber of Commerce” International Journal of Nonprofit & Voluntary Sector Marketing. (February 2014) Vol. 19 Issue 1 pgs. 27-39.Noel Mark Noël and Michael Luckett Refereed. Discipline Based

“A Benchmark Process for Measuring Consumer Perceptions of Total Quality” Noël Mark Noël (Sole Author) International Journal of Marketing ResearchVol.56 No. 2 (2014) pgs. 149-166. Refereed. Discipline Based

Professional and Peer Reviewed Publications: Posted on Google Scholar

http://scholar.google.com/scholar?q=noel+mark+noel&btnG=&hl=en&as_sdt=0%2C10